Hear from Our CEO!

We are thrilled to share a more personal glimpse into the heart of Credenhill (Daylong Direct) with an exclusive YouTube interview featuring our CEO, Paul Grove. This conversation provides a wonderful opportunity to hear directly from Paul as he reflects on our company’s rich 70-year history, the enduring purpose that drives us, and the core […]
We’re featured by Erewash Sound

We are absolutely delighted to announce that Credenhill, now proudly trading as Daylong Direct, has been featured by Erewash Sound as we celebrate a remarkable double milestone: our 70th anniversary of trading and our 40th year with our headquarters in Ilkeston! The insightful article highlights our journey from a small office in central London in 1955 to becoming a key […]
Daylong Direct Turned 70 this April!

This April marks a truly momentous occasion for us at Credenhill, now proudly trading as Daylong Direct. We are thrilled to be celebrating our 70th anniversary – seven decades dedicated to pioneering products, exceptional customer care, and making a real difference in people’s lives. From our humble beginnings in a small office on Percy Street in central […]
Lymphoedema
What is lymphoedema? Lymphedema is the accumulation of fluid (Lymph) fat and protein under the skin. This present as swelling in the tissue in one of more of the limbs. It is predominantly found in the lower limbs but can also present in the trunk, breasts, head, neck and genitalia. There are 2 main […]
Superficial Phlebitis
What is superficial phlebitis? Phlebitis refers to the inflammation of a vein. It can occur in superficial veins near the surface of the skin or in deeper veins, often accompanied by a blood clot. The condition is generally classified into two types: superficial phlebitis and deep vein thrombophlebitis (DVT). Superficial phlebitis is not as serious […]
Spider/Thread Veins
What are spider/thread viens? Thread veins, often referred to as spider veins, are medically known as telangiectasia varicose veins. These veins are thin, red, and irregular lines that appear just beneath the skin’s surface. They are most commonly found on the face, especially the cheeks and nose, but can also be present on the calves […]
Deep Vein Thrombosis
What is deep vein thrombosis? Deep vein thrombosis (DVT) occur when a blood clot (thrombus) forms in the deep veins in the body. This happens when the blood flow is slowed in the veins. These are usually found in the legs and can cause pain and swelling. In some instances, the blood clot can break […]
Lipoedema
What is Lipoedema? Lipoedema is a chronic condition which almost exclusively effects women and is often misdiagnosed as obesity. It can make areas of the body look out of proportion, but it different to normal weight gain. It is a as connective adipose (fat) tissue disorder which is characterised by symmetrical distribution of abnormal fat […]
Venous Dermatitis
What is Venous Statis Dermatitis? Venous Dermatitis is also known as varicose eczema, gravitational or stasis eczema. It is found in people with chronic venous insufficiency where the veins in the legs have trouble sending blood back to the heart. It is also common in people with varicose veins, and it mainly effects the lower […]